AI Insights · Timothy · October 2025
Top 5 Social Networking Apps in New Zealand Q3 2025
Explore the performance trends of the leading social networking apps in New Zealand during Q3 2025 based on Sensor Tower data.
In the third quarter of 2025, the social networking landscape in New Zealand saw notable trends among the top five apps. Here's a closer look at their performance metrics, drawn from Sensor Tower's comprehensive data.
Threads by Instagram, Inc. experienced a consistent number of downloads, peaking at approximately 11.6K in late September. Weekly active users for Threads started at around 475K and saw a slight increase to 530K mid-quarter before settling back to 449K by the end of September.
WhatsApp Messenger maintained steady weekly downloads, reaching a high of 11.9K in mid-September. Its active user base remained robust, fluctuating around 2.7M to 2.8M throughout the quarter.
Discord - Talk, Play, Hang Out showed stable weekly revenue, ending the quarter with earnings close to $9.8K. Downloads varied, culminating in a peak of approximately 6.6K. Active users saw a decline from 283K to 250K over the quarter.
Facebook from Meta Platforms, Inc. exhibited a steady weekly revenue, peaking at $8.4K in mid-September. Downloads increased, reaching over 12K by the quarter's end. Active users hovered around 1.7M to 1.73M.
Finally, Messenger also by Meta Platforms, Inc., showed a slight revenue decline, with a weekly high of $231 in early July. Downloads peaked at 10.8K in late September, while active users maintained a strong presence, finishing the quarter at 2.45M.
For more detailed insights and analytics, visit Sensor Tower's platform.
